Chapter 15: Marketing Communications

Communication is key in any business. Being able to inform your customers on new information almost instantly is a normal occurrence in the world we live in today. Media outlets such as social media apps and websites bridge the gap of communication between the company and its consumers. Apple does this in a way like no other company. As soon as a new product, service, or update is available,Apple.com is updated and explained in a very informative way. Apple also does an amazing job utilizing devices to inform the customer. Although we might become a little annoyed from time to time, declining our latest software update over and over, Apple allows communication to be received with ease.