For big companies & businesses advertising is a very important role. Advertising reels in your audience, who the interested ones are. Its the way of winning the acceptance of your audience. Paying attention to detail, as far as how are you going to sell your product depends on how you are going to use advertising and social media to promote your business. For example, Apple Advertises its phones by competing with android. They make commercials showing the simplicity of using an iPhone & how it will make your life easier to manage, organize, & plan. By building relationships with the buyers, they already will promote an iPhone to their friends & family members because of how happy they were with their service. It's all about creating a domino effect with advertising.
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