Tuesday, April 12, 2016

Chapter 17: Personal Selling & Sales Management

Developing and Proposing Solutions

Technology has become a necessity to our everyday lives. Whether for business, education, or personal use, our iPhones have become a central location for our information and the ability of accomplishing tasks all from the palm of our hands. Apple has done an amazing job creating products that are simple enough to be use by everyone, however, not only do they supply the customer with the product but also insure that it can fulfill their specific needs. At an Apple retail store, the atmosphere does not feel as it would at your normal electronic store. It is clear that the specialists are able to analyze the customer’s needs and provide the best solution regardless of how much they are looking to spend. This format of sales proposal allows the specialist to align with the problem and genuinely present all of the options available while simultaneously making the customer comfortable. The loyalty that develops after an interaction like this is what differentiates a one time buyer from a long time user.

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