When Apple opened their first retail location back in 2001, the goal was to have a direct channel to consumers without the help of other major retailers. Big box retailers such as Best Buy and Walmart allow the consumers to have a first hand look at the products while simultaneously having a variety of options improving the customers experience. Apple had to rethink their approach with the iPhone and set a new standard for contact efficiency. Implementing many options that will allow iPhone consumers to accomplish all their upgrade needs no matter which carrier they are with. Previous to this, iPhone users were limited to upgrading with their specific carrier at their own retail locations. Now with new options such as the iPhone Upgrade Program and Reuse & Recycle, the possibilities are endless and the decision of where to buy your next iPhone is obvious.
No comments:
Post a Comment