Who someone enters an Apple store, 9 out of 10 times there are really just looking around and deciding whether something catches their eye and could potentially solve a reoccurring issue they might be having. Solutions are the main focus in any interaction. which is why Apple does an amazing job positioning every possible solution. Positioning allows the customer to decide for themselves without pressure from the specialist. Even in different scenarios such as at the genius bar when a decision is usually made unexpectedly, the genius positions all the outcomes that the visitor may want to take advantage of and over all creating a great customer experience.
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