Being that chapter 6 is one of the most important in marketing. I've learned that its very important to understand the culture that your company is working with in order to understand and embrace their wants and needs. For example, Apple is always looking for ways to improve their product based upon what the customer needs. Recently, Apple has released the new iPhone SE, making it smaller then the iPhone 6s but just as powerful. The reason was because a lot of Apples loyal buyers were unhappy with the new 6 inch iPhone 6s & missed the iPhone 5s size of 4 inches. Listening to their concerns Apple decided to make the iPhone SE, a combination of a pocket sized friendly phone & a modern, powerful processor. Now, not only is it a great size but they have also made it economically friendly.
Now who wouldn't love that !
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