Chapter 15: Marketing Communications

Communication is key in any business. Being able to inform your customers on new information almost instantly is a normal occurrence in the world we live in today. Media outlets such as social media apps and websites bridge the gap of communication between the company and its consumers. Apple does this in a way like no other company. As soon as a new product, service, or update is available,Apple.com is updated and explained in a very informative way. Apple also does an amazing job utilizing devices to inform the customer. Although we might become a little annoyed from time to time, declining our latest software update over and over, Apple allows communication to be received with ease. 

Chapter 10: Product Concepts

Apple is now running on 100 Percent reusable energy. Which is taking part in reducing environmental damage. When a customer purchases a new apple product what they see is an iconic box that represents & supports a new experience that is about to begin. Not only does Apple find ways to recycle its energy but also its packaging. Apple has throughly examined every aspect of the packaging of their products and in doing so have set a new standard for companies alike. The way its packaging is designed is to capture the eye. It's unique, sleek rectangular box shows poise, sophistication, & style. Even it's contents within are packaged very neat & simple to unwrap.

Chapter 17: Personal Selling & Sales Management

Developing and Proposing Solutions

Technology has become a necessity to our everyday lives. Whether for business, education, or personal use, our iPhones have become a central location for our information and the ability of accomplishing tasks all from the palm of our hands. Apple has done an amazing job creating products that are simple enough to be use by everyone, however, not only do they supply the customer with the product but also insure that it can fulfill their specific needs. At an Apple retail store, the atmosphere does not feel as it would at your normal electronic store. It is clear that the specialists are able to analyze the customer’s needs and provide the best solution regardless of how much they are looking to spend. This format of sales proposal allows the specialist to align with the problem and genuinely present all of the options available while simultaneously making the customer comfortable. The loyalty that develops after an interaction like this is what differentiates a one time buyer from a long time user.

Chapter 16: Advertising, Public Relations

For big companies & businesses advertising is a very important role. Advertising reels in your audience, who the interested ones are. Its the way of winning the acceptance of your audience. Paying attention to detail, as far as how are you going to sell your product depends on how you are going to use advertising and social media to promote your business. For example, Apple Advertises its phones by competing with android. They make commercials showing the simplicity of using an iPhone & how it will make your life easier to manage, organize, & plan. By building relationships with the buyers, they already will promote an iPhone to their friends & family members because of how happy they were with their service. It's all about creating a domino effect with advertising.

Chapter 14: Marketing Channels & Retailing

The Special Retailer Role

When Apple opened their first retail location back in 2001, the goal was to have a direct channel to consumers without the help of other major retailers. Big box retailers such as Best Buy and Walmart allow the consumers to have a first hand look at the products while simultaneously having a variety of options improving the customers experience. Apple had to rethink their approach with the iPhone and set a new standard for contact efficiency. Implementing many options that will allow iPhone consumers to accomplish all their upgrade needs no matter which carrier they are with. Previous to this, iPhone users were limited to upgrading with their specific carrier at their own retail locations. Now with new options such as the iPhone Upgrade Program and Reuse & Recycle, the possibilities are endless and the decision of where to buy your next iPhone is obvious. 

Chapter 6: Consumer Decision Making

Being that chapter 6 is one of the most important in marketing. I've learned that its very important to understand the culture that your company is working with in order to understand and embrace their wants and needs. For example, Apple is always looking for ways to improve their product based upon what the customer needs. Recently, Apple has released the new iPhone SE, making it smaller then the iPhone 6s but just as powerful. The reason was because a lot of Apples loyal buyers were unhappy with the new 6 inch iPhone 6s & missed the iPhone 5s size of 4 inches. Listening to their concerns Apple decided to make the iPhone SE, a combination of a pocket sized friendly phone & a modern, powerful processor. Now, not only is it a great size but they have also made it economically friendly.

Now who wouldn't love that !