Apple has created many generations of products in search for the ultimate improvement & change. The consumer anticipates the best from Apple because of its high end technology. So that itself adds a lot more pressure on whats expected from every new release. For example, When they made the 12in iPad Pro, Apple tried to incorporate the fast processor of a computer; powerful enough to work with programs. Thinking that it would over sell; it unfortunately did not sell as much as expected & was called a ridiculous tablet. Yes, a 12 inch iPad is pretty out of the ordinary; who would use such a product? but keep in mind that apple tries to target everyone that uses technology daily. It maybe convenient for some & inconvenience for others.
On the Bright side Apple has just released a new & improved 9in iPad pro, which is the same size as the regular iPad Air 2. They've decided to improve its camera to 12 megapixels, with the tech specs exactly the same as the monstrosity of an 12in iPad pro. Imagine who wouldn't want their hands on this!
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