In today's world of consumer purchasing, it has become more and more difficult for companies to develop a long term relationship with the customer due to how accessible products are to purchase. Sources such as eBay and Amazon have given the customer the option to shop right from the comfort of there own home. And although this may seem convenient, the disconnection between customer and retail store could potentially disrupt loyalty to that particular company. Apple has taken some initiatives to better insure their customers loyalty even if they purchase products from a different outlet. A great example would be Apple's recent update on cloud storage services. Since all Apple products are all capacity specific, allowing users to securely expand their storage space for a small monthly fee is an incredible way to continue a relationship with the customer. Another example could be Apple's latest venture into music streaming. Now users can stream and download any song on the iTunes catalog for just $10 per month. These services give Apple the opportunity to easily maintain the connection with the customer, build loyalty, and makes it unlikely for them to shop elsewhere.
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