In the technological industry there are many other competitors to Apple that are trying to surpass Apple's success & ideas. Like Samsung, they recreated their phones to make them similar to iPhones. For example, the Galaxy GS6 is sleek, slim, tons of memory & great camera quality. Yes it has a big screen just like the 6s Plus but what makes Apple different is the experience. This is where most business fails to meet, most of the time its just money that is of importance and growth of the company but what about supporting the buyers, the customers, the people. Apple not only has the phones and multiple other tech on display but they also offer workshops & assistance in using your knew phone. If you'd like a quick interaction that's just transactional you got it !, if questions need to be answered & guidance needed, that's also offered. The ingenuity in Apple's products have not only been genius but they knew how to win the people minds & hearts.
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