Tuesday, February 9, 2016

Chapter 1: A View of Marketing & Apple Inc.




Apple Inc was founded in April 1, 1976 located in Cupertino, California. Apple being a multi dollar billion company it had changed technology around the world & how we communicate. Steve Jobs, the CEO of Apple Inc has had the opportunity to unfold many creations that would change the future forever. Steve Jobs not only brought to life some of the best creations ever made but also focuses on motivating his employees to strive for the best in order to give out the best. Steve Jobs didn't believe in mediocre work only in pushing yourself to the limit where you can let your creativity unravel & challenge yourself. The company it self builds upon creativity, creation, innovation, persistence, intelligence, & love for what you do. With out these elements Apple wouldn't be so unique to how it treats it's employees & the value of their product. From creating iPhones, to iMacs, iPads , iPods, Apple Tv's, & softwares has completely changed how we communicate around the world. We now have the priority to call our friends & family through FaceTime, have slimmer & much faster processors & fusion drive computers to using iPods that now hold over 33,000 songs rather then holding a bulky cd players with 10 cd's to carry for a different selection of songs. The most beautiful things about this company is that it doesn't stop here. After the terrible death of Steve Jobs in Oct 5th, 2011. Tim Cook became the new CEO & face of Apple. Who has led & managed Apple for 5 years now with many inventive ideas to unravel.

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