Chapter 2: Strategic Planning for Competitive Advantage

Apple's success in the company has a lot to do with how management took place. They were able to come up with a creative & strategic plan that lead to their success in technology. Now being one of the multi dollar billion companies leading technology and its future. They do have a tremendous amount of material in their store but they were very smart with choosing which product they will raise the prices & which ones will stay economically friendly to buyers. For example, an unlocked iPhone ranges from $700-$1,000, but the cost doesn't matter when Apple finds ways to improve these devices to go hand in hand with its off the roof prices. iPad's range from $200-$500, these prices ar still welcoming to other buyers that are able to only afford this range. These are perfect examples of Market Development.

Now with this invigorating & inviting commercial that Apple released introducing the new iPhone 6s just makes people want to be a part of this new and modern technology. Once you see a group of people having it and then suddenly it begins to surround you. People give in & want to be a part of this new technology. It's a constant never ending cycle that reels you in.