Tuesday, February 23, 2016

Chapter 18: Social Media & Marketing


Many companies have different ways of incorporating their businesses with social media. Some use Instagram, twitter, ads, commercials, Facebook, etc. Apple like's to be mysterious & exclusive so that the audience can be anxious to get a hold of the new product. Every year Apple releases 2 phones through out the year always improving them, making them much more advanced & faster then before. With these releases along comes the commercials & sneak preview trailers enhancing the excitement for the new phone that grasps the buyers attention, waiting anxiously for anew release. They keep the customers at edge because everyone wants one but not everyone can get a phone on the day of the release. Since only a number of them are made specifically for pre-ordered phones & for the people waiting online for weeks, others well... their anticipation just rises. Their sales simply goes up because of the high velocity & requests that are already being asked of them. How do you feel when your anticipating for something to get to your door ?




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