Chapter 18: Social Media & Marketing

Many companies have different ways of incorporating their businesses with social media. Some use Instagram, twitter, ads, commercials, Facebook, etc. Apple like's to be mysterious & exclusive so that the audience can be anxious to get a hold of the new product. Every year Apple releases 2 phones through out the year always improving them, making them much more advanced & faster then before. With these releases along comes the commercials & sneak preview trailers enhancing the excitement for the new phone that grasps the buyers attention, waiting anxiously for anew release. They keep the customers at edge because everyone wants one but not everyone can get a phone on the day of the release. Since only a number of them are made specifically for pre-ordered phones & for the people waiting online for weeks, others well... their anticipation just rises. Their sales simply goes up because of the high velocity & requests that are already being asked of them. How do you feel when your anticipating for something to get to your door ?

If Homer can do it, you can !

Sometimes in order for us to think outside the box we have to step out of our comfort zone & push ourselves past limits we've never been before.

Chapter 4: The Marketing Environment

In the technological industry there are many other competitors to Apple that are trying to surpass Apple's success & ideas. Like Samsung, they recreated their phones to make them similar to iPhones. For example, the Galaxy GS6 is sleek, slim, tons of memory & great camera quality. Yes it has a big screen just like the 6s Plus but what makes Apple different is the experience. This is where most business fails to meet, most of the time its just money that is of importance and growth of the company but what about supporting the buyers, the customers, the people. Apple not only has the phones and multiple other tech on display but they also offer workshops & assistance in using your knew phone. If you'd like a quick interaction that's just transactional you got it !, if questions need to be answered & guidance needed, that's also offered. The ingenuity in Apple's products have not only been genius but they knew how to win the people minds & hearts.

Chapter 2: Strategic Planning for Competitive Advantage

Apple's success in the company has a lot to do with how management took place. They were able to come up with a creative & strategic plan that lead to their success in technology. Now being one of the multi dollar billion companies leading technology and its future. They do have a tremendous amount of material in their store but they were very smart with choosing which product they will raise the prices & which ones will stay economically friendly to buyers. For example, an unlocked iPhone ranges from $700-$1,000, but the cost doesn't matter when Apple finds ways to improve these devices to go hand in hand with its off the roof prices. iPad's range from $200-$500, these prices ar still welcoming to other buyers that are able to only afford this range. These are perfect examples of Market Development.

Now with this invigorating & inviting commercial that Apple released introducing the new iPhone 6s just makes people want to be a part of this new and modern technology. Once you see a group of people having it and then suddenly it begins to surround you. People give in & want to be a part of this new technology. It's a constant never ending cycle that reels you in. 

Chapter 1: A View of Marketing & Apple Inc.

Apple Inc was founded in April 1, 1976 located in Cupertino, California. Apple being a multi dollar billion company it had changed technology around the world & how we communicate. Steve Jobs, the CEO of Apple Inc has had the opportunity to unfold many creations that would change the future forever. Steve Jobs not only brought to life some of the best creations ever made but also focuses on motivating his employees to strive for the best in order to give out the best. Steve Jobs didn't believe in mediocre work only in pushing yourself to the limit where you can let your creativity unravel & challenge yourself. The company it self builds upon creativity, creation, innovation, persistence, intelligence, & love for what you do. With out these elements Apple wouldn't be so unique to how it treats it's employees & the value of their product. From creating iPhones, to iMacs, iPads , iPods, Apple Tv's, & softwares has completely changed how we communicate around the world. We now have the priority to call our friends & family through FaceTime, have slimmer & much faster processors & fusion drive computers to using iPods that now hold over 33,000 songs rather then holding a bulky cd players with 10 cd's to carry for a different selection of songs. The most beautiful things about this company is that it doesn't stop here. After the terrible death of Steve Jobs in Oct 5th, 2011. Tim Cook became the new CEO & face of Apple. Who has led & managed Apple for 5 years now with many inventive ideas to unravel.